2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Smartwatch or Spyware? Considering Privacy and IoT

Sunday, March 13
3:30PM - 4:30PM

JW Marriott
Salon 3-4
110 E 2nd St


The spread of Internet-enabled gadgets means that more data is collected about our daily lives than ever before. Smartwatches track locations and health conditions while in-home devices learn our daily habits. Combined with big data, this information reveals an intimate portrait. And with the number of connected things expected to hit 25 billion by 2020, tech companies are poised to have incredible insight into consumer behavior. Yet all of this innovation raises privacy concerns. Policymakers are already urging companies to safeguard this data, which is already being used in lawsuits. And if consumers feel their privacy is threatened, they may turn their backs on the Internet of Things.

Hashtags: #sxsw #IoTprivacy


Julie Brill


Federal Trade Commission

Julie Brill was sworn in as a Commissioner of the Federal Trade Commission on April 6, 2010. Since joining the Commission, Ms. Brill has been working actively on issues of critical importance to to...

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Michael Farrell at SXSW

Michael Farrell

Cybersecurity Editor

The Christian Science Monitor

Michael Farrell is the editor of Passcode, a section from The Christian Science Monitor dedicated to covering the intersection of technology, security, and privacy. Farrell is based in Boston where...

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Michelle Dennedy

Chief Privacy Expert


Michelle Finneran Dennedy recently served as VP and Chief Privacy Officer at Intel Security. She was responsible for the development and implementation of Intel Security data privacy policies and p...

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Ruby Zefo at SXSW

Ruby Zefo

VP Law & Policy Group

Intel Corporation

Ruby Zefo is Vice President, Law & Policy Group at Intel Corporation, and serves as its Chief Privacy & Security Counsel. Ruby manages Intel’s global privacy and security legal group, whose charte...

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