2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Music Science: Data Changing the Music Industry

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 11AB
531 E 4th St

Music has been part of human culture for millennia. But 20 years ago, music went digital. A copy was indistinguishable from the original. The song gathered metadata. And the tools that played it could keep count.

This has launched the field of music science, where tracks are pulled apart, repurposed, and analyzed. Every interaction is a breadcrumb for producers; every upload a potential source of revenue in a Byzantine labyrinth of rights and permissions.

Over six months and nearly 50 interviews, author and entrepreneur Alistair Croll has found a strange world of machine optimization, remote collaboration, neuroscience and analytics, which he'll share in this talk.

Hashtags: #sxsw


Alistair Croll at SXSW

Alistair Croll


Solve For Interesting

Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that ti...

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Event Type
Data Dives
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