2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

TV Promos: Sync's New Best Friend

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 10C
531 E 4th St

From Game of Thrones to True Detective-television drama continues to produce content previously only available in the cinema; and production values (and budgets) are increasing exponentially. And the huge audiences that tune into watch Sport events are informed and enticed by sporting moments where music is a key element in generating drama. These days TV promos, and their associated music, feel more like cinematic trailers than ever-epic, nuanced, huge in scale and ambition. Add to this the fact that a prime-time promo can be repeated in its thousands before a show airs,and suddenly the value, exposure and revenues that music in TV Promos can access make them the hottest tickets in sync.

Hashtags: #sxsw


Joe Berman at SXSW

Joe Berman



A native of Southern California, Joe Berman began his career in music soon after finishing high school playing guitar in various Hollywood rock and roll bands. What followed has been a 25+ year car...

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Mark Gordon at SXSW

Mark Gordon


Score Draw Music

Mark Gordon runs Score Draw Music, which for 10 years has been supplying music for visual media to an expanding range of global clients. He has worked across drama, documentary, factual, children's...

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Peter Bradbury at SXSW

Peter Bradbury

Head of Music


Peter's first career was as a songwriter and performer in the 1990’s. He lives in London and has worked in the UK broadcasting industry for the last 18 years specialising in music rights.
His car...

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Sanaz Lavaedian

Music Supervisor



Music Badge, Film Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
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