2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The ‘Brand’ New Patrons

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 17A
531 E 4th St

Are brands the new art patrons?

Brands have gone beyond traditional sync licensing & sponsorship deals to work directly with artists in more collaborative, integrated & creative ways exposing artists to new audiences & providing resources that the traditional record deal might not otherwise provide. As a result, the brand-artist patronage has emerged as a viable revenue stream amidst dwindling sales and touring revenue.

This panel will talk about the shift in attitude toward commercialization of artistry, the brand-artist relationship & ways the evolving partnership landscape benefits artists, brands & fans alike in ways that extend beyond what the traditional record deal provides.

Hashtags: #sxsw


Alex White at SXSW

Alex White


Next Big Sound

Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. ...

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Craig Snyder at SXSW

Craig Snyder

Dir, Licensing & Music Partnerships

VL Group

Craig leads the music partnership division for VL Group where he leverages his over 11 years in the music industry to build deep relationships with labels, management and artists. Combining these r...

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Jeff Tammes at SXSW

Jeff Tammes



Jeff Tammes started at Cornerstone 15 years ago in its New York flagship office, as one of the original members, where he launched and continues to lead the 'Create' division. Today, that division ...

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Jesse Kirshbaum


NUE Agency


Music Badge, Platinum Badge, Artist Wristband
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