2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

DIY NSA: Our Dubious Database of All the Dutch

Monday, March 14
3:30PM - 4:30PM

Westin Austin Downtown
Paramount 2-3
310 E 5th ST

In 2015 our lab set out to create a database of all Dutch people by scraping and puzzling together data we could find online. Twenty big data experts spent 4 weekends hacking it together, often baffled at how easy it turned out to be, and how much we could find.

Our goal is to create public awareness, so we are now selling the project as a fictional service called "The National Birthday Calendar." It not only helps you remember birthdays, it offers intimate gift suggestions..

In this session we share what we gathered, talk about the public's reaction, and ask the bigger questions: how can we spark people's interest in the way Big Data is invisibly changing their lives.

Hashtags: #sxsw #diynsa


Ellen Bijsterbosch at SXSW

Ellen Bijsterbosch

Project Mgr


Ellen Bijsterbosch (1986) is an up and coming technology thinker and political organizer who operates at the intersection of media art and data-politics. At SETUP she works on translating critical ...

Show the rest
Tijmen Schep at SXSW

Tijmen Schep

Creative Dir


Tijmen Schep (1981) works is a co-founder and creative lead at the SETUP medialab in the Netherlands. He has a background in both media theory and practice, and combines these perspectives in SETUP...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo