Designers translate human needs and desires into experiences that fulfill them. Over the last decade I've practiced human-centered design and believe it demands more than just empathy with others; it requires a deep understanding of our own selves.

In this talk I will share thoughts on the future of human-centered design, the dangers of empathizing with the needs of the few, and the importance of designing for friction and self-reflection.

I will share principles and practical tools for designing experiences that help us — practitioners and consumers — know ourselves, and the impact that this knowledge can have on customer satisfaction, delight, behavior change, even transformation.