2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Human-Centered Design: Why Empathy Isn't Enough

Sunday, March 13
11:00AM - 12:00PM

JW Marriott
Salon FGH
110 E 2nd St


Designers translate human needs and desires into experiences that fulfill them. Over the last decade I've practiced human-centered design and believe it demands more than just empathy with others; it requires a deep understanding of our own selves.

In this talk I will share thoughts on the future of human-centered design, the dangers of empathizing with the needs of the few, and the importance of designing for friction and self-reflection.

I will share principles and practical tools for designing experiences that help us — practitioners and consumers — know ourselves, and the impact that this knowledge can have on customer satisfaction, delight, behavior change, even transformation.

Hashtags: #sxsw #fromwithin


Steve Selzer at SXSW

Steve Selzer

Experience Design Mgr


Steve is a designer, manager, and creative leader. He is currently an Experience Design Manager at Airbnb, and previously Creative Director at frog in San Francisco.

Over the last decade, he has...

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