2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Insights on Building Great Digital Products

Friday, March 11
12:30PM - 1:30PM

JW Marriott
Salon D
110 E 2nd St

In a world where the interface defines a user’s experience more than the technology underneath, designers play a crucial role in creating digital products. What are the psychological barriers and opportunities for product leaders? What core principles are shared across engaging products? How do you empower design throughout the process? How do you define your product’s MVP? From defining the problem to experimenting, instrumenting and shipping your solution, Scott will lead a Q&A discussion and share lessons learned from founding Behance, rebooting Adobe’s mobile product strategy and working with a variety of start-ups in building digital products.

Hashtags: #sxsw


Scott Belsky at SXSW

Scott Belsky

General Partner


Scott Belsky is an entrepreneur, author, investor, and is a General Partner at Benchmark. Previously, Scott served as Adobe's Vice President of Products, rebooting Adobe's mobile product strategy a...

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