2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Go Native or Go Home: Ads and Addictive Content

Friday, March 11
3:45PM - 4:45PM

Westin Austin Downtown
Continental 3
310 E 5th ST


As brands crave a digital audience, and blogging evolves into a full-time gig, content partnerships are everything. Finding the creative sweet spot that inspires an audience while creating customers is the mark of native advertising that feels authentic, and effective.

Hashtags: #sxsw #heypartner


Abigail Jacobs at SXSW

Abigail Jacobs

VP, Brand Mktg & PR

West Elm

Abigail is the Vice President of brand marketing, public relations and content + community for Brooklyn, NY based lifestyle brand west elm. In 2015 she was named one of the "Most Creative People in Business" by Fast Company magazine.

Camille Styles at SXSW

Camille Styles

Founder & Creative Dir

Camille Styles is the founder and creative director of lifestyle blog CamilleStyles.com, as well as a sought-after lifestyle expert and author of bestselling book, Camille Styles Entertaining. On h...

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Shani Silver at SXSW

Shani Silver

Dir of Digital Content

Domino Magazine

Shani Silver is a writer and social media strategist who joined domino in June of 2015 as Director of Digital Content. She was previously the Chicago Editor of Refinery29, after which she joined Ke...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
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