2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Ephemeral Now: How Streaming Changed Listening

Tuesday, March 15
11:00AM - 12:00PM

Austin Convention Center
Room 12AB
531 E 4th St

As music has changed from a physical product to a service, it has dramatically changed how fans listen to music. There's been a massive increase in the amount and the diversity of listening. And it's made listening so much easier, so that a fan can imbed listening throughout their lives. But with the mass of listening, it's also become much more fleeting. Music flows in and out of a fans life with increasing regularity, leading to a more ephemeral experience. Our panel of experts will look at this trend and consider how these changes are affecting the fan, the artists and the music providers.

Hashtags: #sxsw


Andrew Jervis at SXSW

Andrew Jervis

Chief Curator


As Bandcamp's Chief Curator Andrew Jervis is host of the Bandcamp Weekly show and lead outreach to labels and artists on the site. Over the past 20+ years he has run the independent Ubiquity Record...

Show the rest
Jon Maples at SXSW

Jon Maples

Music Industry Analyst & Blogger


Jon Maples combines extensive experience in content creation, programming and management with a proven track record of building digital audiences to help brands, publications and organizations achi...

Show the rest
Kyle Bylin at SXSW

Kyle Bylin

User Researcher & Music Industry Podcast Host

Music Biz Podcast

Kyle Bylin is a user researcher and trade journalist, who specializes in music streaming services and consumer behavior trends. He is the author of “Promised Land: Youth Culture, Disruptive Startup...

Show the rest
Marisol Segal at SXSW

Marisol Segal

VP Industry Rel & Mktg


Marisol Segal is a Los Angeles native with more than 20 years experience in the music industry. She started her career on the label and management side and in 2005, moved to San Francisco where she...

Show the rest


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo