2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Wearables: The Future Isn’t in Measuring the Past

Monday, March 14
12:30PM - 1:30PM

JW Marriott
Salon D
110 E 2nd St

Fitness watches and activity trackers have seen tremendous growth over the last few years, but we’re already starting to see consumers abandoning their devices. Why? Because, we have fallen short as an industry. For wearables to succeed we must do three things: 1) determine what data is actually important and measure it accurately; 2) Develop smarter, real-time techniques to process the data in an understandable way; 3) create experiences that facilitate and reward users for acting on their data. In this session, we will dive deeper into these steps and discuss how companies can provide the most optimal experience for users.

Hashtags: #sxsw


Abhi Bhatt at SXSW

Abhi Bhatt

Dir of Prod, Developer Platform & Wearables

Under Armour

Dustin Freckleton

Co-Founder & Pres


Josh Gunkel at SXSW

Josh Gunkel

Sr Developer Program Mgr


Mickey Ristroph


Mutual Mobile


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