Fitness watches and activity trackers have seen tremendous growth over the last few years, but we’re already starting to see consumers abandoning their devices. Why? Because, we have fallen short as an industry. For wearables to succeed we must do three things: 1) determine what data is actually important and measure it accurately; 2) Develop smarter, real-time techniques to process the data in an understandable way; 3) create experiences that facilitate and reward users for acting on their data. In this session, we will dive deeper into these steps and discuss how companies can provide the most optimal experience for users.