2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Knight Foundation

Humans, Not Machines: Content is About Connecting

Saturday, March 12
5:00PM - 6:00PM

Hilton Austin Downtown
Salon F
500 E 4th St

With more platforms, marketing interests and data at our disposal than ever before, how do we consistently create compelling content that resonates with an audience? Spoiler alert: Surround yourself with people you can trust. While the temptation to game the system with advanced analytics might be strong, the best formula for success always includes good instinct and real humans crafting stories that create an emotional connection. Three top digital editors from Refinery 29, Hearst Magazines Digital Media, and Vox Media will discuss why people are the most important consideration of any successful digital media business.

Hashtags: #sxsw


Kate Lewis at SXSW

Kate Lewis

Digital Media VP & Editorial Dir

Hearst Magazines

Lockhart Steele at SXSW

Lockhart Steele

Editorial Dir

Vox Media Inc

Neha Gandhi at SXSW

Neha Gandhi

EVP of Editorial Strategy


Neha Gandhi is the head of content innovation and strategy at Refinery29. She has previously held posts at Seventeen, Harper’s Bazaar, LHJ.com and More.com.

In her life as a magazine editor, yo...

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