2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Kill Your Idea: A Destruction Workshop

Tuesday, March 15
11:00AM - 1:00PM

Hilton Austin Downtown
Room 412
500 E 4th St


Your idea wants to die, so let it. This destructive workshop will force you to build a controlled burn of your own ideas - necessary for growing stronger and juicier ones for the future. Hosted by IDEO designer Karoline K and impact tracker Yennie Lee from IDEO.org, you’ll be taken through a series of exercises to disrupt your own thought-processes so your ideas become more innovative. The session will involve a deadly mix of design thinking, product sprint tools and random prompts, approved by startup ghosts worldwide. Suitable for groups or individuals with an early-stage startup or idea.


Hashtags: #sxsw #diedea


Karoline K at SXSW

Karoline K

Designer & Consultant


Yennie Lee at SXSW

Yennie Lee

Impact Mgr


Yennie is responsible for stewarding the measurement and evaluation of IDEO.org's completed projects and its learning platform. She is interested in building tools that evidence early data for pilo...

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