2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

In Defense of Big Food

Sunday, March 13
3:30PM - 4:30PM

The Driskill
The Driskill Ballroom
604 Brazos St


Preservatives; Pesticides; Profit over Purpose.

These are common criticisms of Big Food. While that may be the case for some brands, it certainly doesn't have to be the case for all.

Several large brands are currently using their scale and resources to positively impact the global food supply by requiring changes in food production, enhancing workers' rights and decreasing food waste.

This panel will feature food brands discussing how they are using their scale for the greater good. We will discuss the innovative strategies of these brands as well as how they are choosing to share these stories. We will also release research highlighting the perception and impact of these actions.

Hashtags: #sxsw #food4good


Cheryl Queen at SXSW

Cheryl Queen

VP of Comm & Corp Affairs

Compass Group

Cheryl oversees strategic leadership of corporate communication for the North America division of Compass Group, the world's leading contract foodservice and support services company with annual re...

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Jon Bridges at SXSW

Jon Bridges

SVP & Chief Mktg Officer

Chick-fil-A Inc

Jon currently serves as Chick-fil-A’s Chief Marketing Officer overseeing Customer Experience, Public Relations, Menu Strategy and Development, Brand Activation and Community Affairs. Jon has been w...

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Meg Burritt at SXSW

Meg Burritt

West Coast Regional Procurement Dir

Blue Apron

Meg currently works as the Director of Wellness and Sustainability at Raley's , a 117-unit chain of conventional grocery stores in Northern California and Nevada. Passionate about creating sustain...

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V Murali at SXSW

V Murali


Hill+Knowlton Strategies

I'm a brand strategist with over a decade of experience helping brands, non-profits, start-ups and political campaigns better tell their story. Currently, I'm the Head of Strategy and Planning and ...

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