2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Good Advice: Fortune Cookies Don't Have to Crumble

Sunday, March 13
12:30PM - 1:30PM

Westin Austin Downtown
Paramount 1
310 E 5th ST

We’re quick to call things “good advice” - things that are unexpected, that make us feel good, that we want to hear. We go to great lengths to find it: we seek out friends, people who have been in the same boat, experts, advice columnists, fortune tellers, fortune cookies. Is there such a thing as good advice? We discuss the psychology of advice and whether there is any rhyme, reason, or science that predicts what’s “good.” We’ll present data from a mobile advice platform colored with the practical experience of an expert advice columnist. Learn three tips to give and get better advice and hear how scientific ideas get integrated into products and pop culture.

Hashtags: #sxsw


Art Markman at SXSW

Art Markman


The University of Texas at Austin

Art Markman is a professor of psychology at the University of Texas, director of the Program in the Human Dimensions of Organizations, and author of Smart Thinking, Smart Change, and Habits of Leadership.

Kate Niederhoffer at SXSW

Kate Niederhoffer



Kate Niederhoffer is the founder of Sooth, a mobile advice app. She also founded Knowable Research, a boutique research and consulting firm focused on bringing more social psychology into marketing...

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