2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Beyond the Listicle: The Science of Virality

Monday, March 14
3:30PM - 4:30PM

Hilton Austin Downtown
Salon F
500 E 4th St

The growing abundance of trending stories and un-ignorable zeitgeist moments have turned viral stories into the holy grail of content creation. But what does virality really mean, and how can media companies and brands leverage the principles behind shareability and network cascades to build an audience? This panel brings together experts in the fields of social psychology, network science, and content creation to discuss the underlying commonalities of stories that get shared, the myths about virality we still believe, and the paradox that viral stories aren't always clickable. It's time to look beyond the Buzzfeed listicle and talk about the next wave of viral content.

Hashtags: #sxsw #viralcode


Abigail Posner at SXSW

Abigail Posner

Head of Strategic Planning


Abigail heads up the Strategic Planning team for the ZOO, Google's creative think tank for agencies and brands. She works closely with the advertising and marketing communities to help amplify thei...

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Devin Gaffney at SXSW

Devin Gaffney

PhD Student

Northeastern University

Devin Gaffney is a PhD student at Northeastern's Network Science Institute. His work focus on group opinion dynamics, information diffusion through on and offline social networks, and network modeling.

Jessica Novak at SXSW

Jessica Novak

Content Strategy Dir

Zoe Media Group

Jessica is the Director of Content Strategy at Zoe Media Group, the digital media division of Rachel Zoe, Inc.. She leads growth, optimization, and social strategy across editorial and video, and i...

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Sean Wojcik at SXSW

Sean Wojcik

Research Scientist


Sean Wojcik is a social psychologist who studies the motivational influences underlying human judgment and behavior. His expertise is at the intersection of psychological theory, data science, and...

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