2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

VR, AR and Digital Storytelling

Thursday, March 17
5:00PM - 6:00PM

Hilton Austin Downtown
Salon A
500 E 4th St

No longer just the storylines of sci-fi fantasies, virtual reality and augmented reality are now contemporary technologies. Headset makers are solving the latency and pricing roadblocks to mainstream consumer adoption and the tech has truly arrived on the world’s stage. Now that everyone is watching, what content needs to be created to get users to not only mount the headset, but purchase one? How will marketers and content creators tap into VR and AR to create transformational brand experiences both digitally and for onsite activations? Our panel of experts discuss AR, VR and the potential to become the most impactful storytelling tools of today and tomorrow.

Hashtags: #sxsw


John Gaudiosi


Greenlit Content LLC

Videogame and esports writer for Fortune Magazine.

Lorraine Bardeen

Dir of Studio Business, Strategy, Operations


Lorraine Bardeen leads Strategy, Business, and Commercial and Media Partnerships for Microsoft HoloLens and Windows experiences. She and her team work closely with development studios to craft grou...

Show the rest
Michele Martell at SXSW

Michele Martell


SD Entertainment

A leader in creating, marketing and distributing compelling transmedia entertainment to "the best available screen," Michele Martell has been at the cutting edge intersection of media and technolog...

Show the rest
Tony Christopher at SXSW

Tony Christopher

Pres & CEO

Landmark Entertaiment Group

Tony Christopher, CEO/President and Founder of Landmark Entertainment Group, has overseen the management of the company since its inception in 1980. He has enjoyed success in both the creative and...

Show the rest


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
VR/AR Track
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo