2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Cause and FX: The Good and the Bad of VR for Causes

Monday, March 14
3:30PM - 4:30PM

Austin Convention Center
Next Stage
531 E 4th St


Virtual Reality experiences can be powerful tools for causes. Reel FX Director Kevin Althans and AT&T Exec. Dir. of Integrated Brand Marketing, Management & Advertising Michelle Kuckelman discuss the VR campaign “It Can Wait”, on the mortal danger of texting and driving. Specular Theory Founder/CEO Morris May discusses “Perspective”, which stunned Sundance 2015 with a VR date rape experience. Immersive journalist/VR pioneer Nonny de la Pena places viewers in a bombing and refugee camp in “Project Syria”. VR engenders empathy, but does gamifying add distasteful levity to serious issues under the guise of “entertainment”? Could VR experiences be so traumatic as to alienate viewers from a cause?

Hashtags: #sxsw #VRforGood


James Pallot at SXSW

James Pallot


Emblematic Group

Jamie Pallot is a co-founder, with Nonny de la Peña, of Emblematic Group, pioneering producers of virtual reality news and documentary content. He was formerly Editorial Director of Condé Nast Digi...

Show the rest
Kevin Althans at SXSW

Kevin Althans


Reel FX


Kevin has been working as a director, DP and visual effects supervisor for 20 years, plying his trade in commercials, virtual reality experiences and features. In the co...

Show the rest
Michelle Holmes at SXSW

Michelle Holmes

Exec Dir/Integrated Brand Mktg, Mgmt & Adv


Michelle Kuckelman, Executive Director of Brand Marketing, Management and Advertising, leads a team responsible for the strategic development and deployment of brand-level marketing initiatives to ...

Show the rest
Morris May at SXSW

Morris May


Specular Theory

Morris May has been a special effects expert in the motion picture industry for more than 25 years. He has worked on 30+ Hollywood films, including two Academy Award winners: Spiderman (Best Visual...

Show the rest


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
Next Stage
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo