2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Heads and Hearts: Consumer Engagement Where it Counts

Sunday, March 13
11:00AM - 12:00PM

Westin Austin Downtown
Continental 3
310 E 5th ST


As the proliferation of online purchasing puts a global marketplace in everyone’s palm, how and why do select products emerge from the paralyzing pack of choices into the pantheon of “it” brands, whether for a fleeting moment or for generations? Like guests at the perfect dinner party, four thought-provoking panelists debate and discuss this conundrum from the sometimes-conflicting points of view of a global retail and branding expert, a style columnist who tracks micro and macro trends in real time, a neuroscientist who can trace a marketing message to the hormones and neurochemicals it triggers in a consumer, and the brand director charged with making Cadillac cool again.

Hashtags: #sxsw #dinnerprty


Christina Binkley at SXSW

Christina Binkley

Fashion/News Editor

The Wall Street Journal

Christina Binkley is The Wall Street Journal's style columnist. In her weekly column, On Style, she attempts to connect fashion and modern culture with our daily lives, from the runways of Paris to...

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James Thompson at SXSW

James Thompson


Evoke Neuroscience

Dr. James Thompson holds both a Masters and Doctoral degree in Kinesiology (specializing in electrophysiology, neuroscience and concussion)

Dr. Thompson has worked in the field of neuroscience ...

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John Box Bricker at SXSW

John Box Bricker

Principal & Creative Dir


Melody Lee at SXSW

Melody Lee

Dir, Brand Strategy & Planning


Melody Lee is Director, Brand Strategy & Planning at Cadillac. In this position, Lee is responsible for building Cadillac’s global brand identity and driving a clear and consistent strategy across ...

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