2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Augmented Reality Without the Rose-Colored Glasses

Tuesday, March 15
12:30PM - 1:30PM

JW Marriott
Salon E
110 E 2nd St

The very nature of reality is about to change. Augmented reality devices will soon be capable of erasing the line between human perception & digital presentation; rendered against the canvas of my consciousness—borderless, pervasive, ubiquitous interfaces that could alter my view of the world, what it means, & who brings it to me. This is a profound human-centered design challenge, with the potential to impact behavior, society & culture. This talk outlines the ethical imperative of applying outcomes-based thinking to augmented reality and draws from from multiple domains of knowledge, to present a new set of design principles capable of guiding the future of AR design.

Hashtags: #sxsw #artefactAR


John Rousseau at SXSW

John Rousseau

Exec Dir


In my career I have been fortunate to work across many disciplines that map to the remarkable evolution and impact of design over the past two decades. Along the way I have worked with and learned ...

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