Tiffany Apczynski is the Director of Corporate Social Responsibility at Zendesk, a tech company located in San Francisco's Tenderloin, which boasts the city's highest level of crime, poverty, and densest concentration of SRO housing. Zendesk moved to the Tenderloin in 2011 as part of a tax incentive to keep tech companies from leaving the city. It was the first tech company to move to the neighborhood and required to design and execute a Community Benefits Agreement. Apczynski wrote San Francisco's very first Community Benefits Agreement, which outlines Zendesk's commitments to reinvest in the neighborhood. That agreement has been held up as the "gold standard" and continues to keep the company insulated from the tech backlash that has swept over the city for the last several years.