Writer's Blockchain: Full Stack Storytelling
Sunday, March 13
5:00PM - 6:00PM
Austin Convention Center
531 E 4th St
As technology accelerates the potential to create more immersive experiences, storytellers are faced with new creative and business challenges. Tech founder, Ann Greenberg (Gracenote, Sceneplay,) futurist, Robert Scoble, (Rackspace) and multi-platform producer, William Kendall (Battlestar Galactica, Under the Dome,) explore how creators can utilize emerging platforms like the Blockchain to get paid. We'll discuss the importance of trusted environments for creators as they explore new formats while opening up their stories to deeper audience participation. We’ll look at what it means to have an end-to-end approach to developing a storyworld for linear, VR and AR: full stack storytelling!
Founder & CEO
Ann Greenberg is a serial entrepreneur, who co-founded Gracenote, the first crowd-sourced company and the leading metadata and Automatic Content Recognition service embedded in over a billion devic...Show the rest
Ann Greenberg is a serial entrepreneur, who co-founded Gracenote, the first crowd-sourced company and the leading metadata and Automatic Content Recognition service embedded in over a billion devices, (Apple, Samsung, Amazon, Xbox, Roku) and over 80 million cars. Gracenote was acquired by Sony in 2008 and is now owned by Tribune. Ann has multiple patents for media identification, synchronization and automatic generation. At her new company, Sceneplay, Inc. Ann is building a blockchain storytelling platform, automates the production of scripted-media. Ann also runs the Hugging Company, a 21st Century incubator to house her other work, including: original VR projects; a automatic plot generator; a fan-articulated data analytics system (Fanpulse); and an AI-based marketplace and a (hardware) viewer for spherical storytelling.
Ann also mentors Korea’s 1st accelerator, SparkLabs, including MangoPlate (Korea’s Yelp). She advises technology companies, Busby.io and Fem-Inc. Previously, Ann advised and helped build TourWrist/Sphere, a shoot and share VR company (winner of DEMO and best in show at MacWorld.) Ann designed the original immersive story-mapping concepts for the documentary From the Four Corners of the Earth and she conceived of and produced the world’s first SongPano, (her concept of immersive album covers) which she produced with Interscope. In 1992, Ann co-founded ION a pioneering digital studio to create immersive entertainment which invented early interactive cinema systems, enhanced CD formats and groundbreaking intelligent media players. ION partnered with BMG and published artists including: David Bowie, Brian Eno, Primus. Other projects developed included “Robecca, a Digital Frankenstein” built from collective memory, “Immersive Digital Dante” and Ray Zone’s 3DWorld. Prior to ION, Greenberg headed marketing for the Academy Award winning Pressman Films.
As Futurist for Rackspace, the leading Managed Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace. He's interviewed thou...Show the rest
As Futurist for Rackspace, the leading Managed Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people.Hide the rest
William Kendall is a Los Angeles-based writer-producer with 15 years of creative leadership in multi-platform storytelling, content development, experience design, and worldbuilding. He specialize...Show the rest
William Kendall is a Los Angeles-based writer-producer with 15 years of creative leadership in multi-platform storytelling, content development, experience design, and worldbuilding. He specializes in connecting storyworlds, characters, and audiences across screens.
His credits include market-leading TV and digital series — and award-winning interactive entertainment — for studios, networks, and online video platforms such as CBS, SyFy, Universal Interactive, MTV Networks, Hulu, and YouTube.
On CBS's UNDER THE DOME, Kendall developed, wrote, and produced the multi-platform fiction for season 2, including creating a new online character who later appears in the show and becomes a fan favorite. He also co-wrote one of season 2’s finale episodes, “Turn.”
Previously, he was a key creative lead on cross-media teams that delivered some of the biggest digital entertainment and social media launches of the past decade, including BATTLESTAR GALACTICA: THE RESISTANCE, THE HULK (interactive), YouTube influencer RYAN HIGA’s first online feature, and CRISTIANO RONALDO’S official digital presence.
Kendall graduated with Distinction from Stanford University, and is a member of the Television Academy, StoryForward (formerly Transmedia LA), and WGA-West. He mentors for the GVS Transmedia Accelerator in Hawaii (www.gvsaccelerator.com); and previously served as co-project lead and then mentor at the AFI Digital Content Lab.
Snapchat is his latest micro-filmmaking platform, and Venice beach is his backlot.Hide the rest