2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Writer's Blockchain: Full Stack Storytelling

Sunday, March 13
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
531 E 4th St

As technology accelerates the potential to create more immersive experiences, storytellers are faced with new creative and business challenges. Tech founder, Ann Greenberg (Gracenote, Sceneplay,) futurist, Robert Scoble, (Rackspace) and multi-platform producer, William Kendall (Battlestar Galactica, Under the Dome,) explore how creators can utilize emerging platforms like the Blockchain to get paid. We'll discuss the importance of trusted environments for creators as they explore new formats while opening up their stories to deeper audience participation. We’ll look at what it means to have an end-to-end approach to developing a storyworld for linear, VR and AR: full stack storytelling!

Hashtags: #sxsw #SmartStory


Ann Greenberg at SXSW

Ann Greenberg

Founder & CEO

Sceneplay Inc

Ann Greenberg is a serial entrepreneur, who co-founded Gracenote, the first crowd-sourced company and the leading metadata and Automatic Content Recognition service embedded in over a billion devic...

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Robert Scoble at SXSW

Robert Scoble


As Futurist for Rackspace, the leading Managed Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace. He's interviewed thou...

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William Kendall at SXSW

William Kendall

Multiplatform Storyteller

Fluid Studios

William Kendall is a Los Angeles-based writer-producer with 15 years of creative leadership in multi-platform storytelling, content development, experience design, and worldbuilding. He specialize...

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