The Psychology of Color Thinking for Better Design
Monday, March 14
11:00AM - 12:00PM
110 E 2nd St
Throughout time, iconic brands have harnessed the power of color, producing strong emotional and psychological impacts on their business. The combination of Coke Red with the white cursive logo reminiscent of times past, or Tiffany Blue with its signature bow, cannot be mistaken and have come to define their respective brands. More than ever, we live in a design-obsessed culture – but has color fallen from the forefront of that conversation? The symbiotic relationship between color thinking and design, will lead to better design and stronger brand equity in today’s option-saturated and attention-scarce world.
VP Pantone Color Institute
Laurie Pressman is the vice president of the Pantone Color Institute, the world’s most comprehensive destination to gain intelligence, insight and implications on the science and emotions of color....Show the rest
Laurie Pressman is the vice president of the Pantone Color Institute, the world’s most comprehensive destination to gain intelligence, insight and implications on the science and emotions of color. With over 20 years of experience in product development and merchandising for the fashion and home furnishings markets, Laurie recognizes that color is the most powerful communication tool, and as an intrinsic part of people’s immediate visual experience plays a significant role in space design, consumer purchasing decisions and effective brand management. She is involved in the development of Pantone’s color research and color trend forecasting products and sits on the Home Products Board at Fashion Institute of Technology and the Fashion Advisory Board at Savannah College of Art and Design.Hide the rest
Global Dir, Conceptual Design/Flavors
Mikel Cirkus has spent his 30 year career in creative thinking. As a designer, photographer, illustrator and writer, he has a unique perspective on the rapidly changing world of trends, content cre...Show the rest
Mikel Cirkus has spent his 30 year career in creative thinking. As a designer, photographer, illustrator and writer, he has a unique perspective on the rapidly changing world of trends, content creation, and execution. He is currently the Global Director of Conceptual Design for the Flavors Division of Firmenich, the largest privately owned company in the fragrance and flavor industry - where creativity is both an essence and a guiding principle.
He has worked personally with many of the most innovative people in marketing, R&D, technical applications and brand management, for hundreds of products in nearly every category of consumer package goods, worldwide. Mikel is a graduate of The Art Center College of Design in Pasadena, California and makes his home in the Princeton, NJ area.Hide the rest