2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Psychology of Color Thinking for Better Design

Monday, March 14
11:00AM - 12:00PM

JW Marriott
Salon FGH
110 E 2nd St


Throughout time, iconic brands have harnessed the power of color, producing strong emotional and psychological impacts on their business. The combination of Coke Red with the white cursive logo reminiscent of times past, or Tiffany Blue with its signature bow, cannot be mistaken and have come to define their respective brands. More than ever, we live in a design-obsessed culture – but has color fallen from the forefront of that conversation? The symbiotic relationship between color thinking and design, will lead to better design and stronger brand equity in today’s option-saturated and attention-scarce world.

Hashtags: #sxsw #ColorStory


Laurie Pressman at SXSW

Laurie Pressman

VP Pantone Color Institute


Laurie Pressman is the vice president of the Pantone Color Institute, the world’s most comprehensive destination to gain intelligence, insight and implications on the science and emotions of color....

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Mikel Cirkus at SXSW

Mikel Cirkus

Global Dir, Conceptual Design/Flavors


Mikel Cirkus has spent his 30 year career in creative thinking. As a designer, photographer, illustrator and writer, he has a unique perspective on the rapidly changing world of trends, content cre...

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