2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

UX Doesn’t Happen on a Screen: It’s in the Mind

Sunday, March 13
12:30PM - 1:30PM

JW Marriott
Salon E
110 E 2nd St

User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.

Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.

Hashtags: #sxsw #sixminds


John Whalen at SXSW

John Whalen

Founder & CEO

Brilliant Experience

John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to e...

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