2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Why We Crave Touch in Our Interactions with Tech

Sunday, March 13
3:30PM - 4:30PM

JW Marriott
Salon D
110 E 2nd St

In recent years, there has been an undercurrent of consumers rejecting technology – whether it is preferring a paper book or a printed Polaroid over a digital photo – to get back to the realities of life. While some of this trend can be attributed to nostalgia, the real implication is that humans are revolting from tech because they crave touch experiences. We have a need to feel objects vs interacting on a glass screen. This panel of international experts will examine how we can break out from behind the glass screen and offer a more satisfying technology experiences. The panel will discuss the human need for touch, and the present and future technologies that aim to meet this need.

Hashtags: #sxsw #CraveTouch


Ali Israr at SXSW

Ali Israr

Sr Research Engineer

The Walt Disney Company

Ali Israr is a haptics researcher and engineer. Trained as a mechanical engineer, Ali has created multitude of sensory user experiences and stimulated users in VR/AR, gaming, entertainment, educati...

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Chad Sampanes at SXSW

Chad Sampanes

Dir/UX Research


Chad Sampanes has his PhD in experimental psychology. He has been conducting user experience research for over 15 years, working at NASA, Oracle, Cisco, and Immersion. His research has covered a wi...

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Marianna Obrist at SXSW

Marianna Obrist

Reader (Multisensory Experiences)

University Of Sussex

Marianna Obrist is a Reader (Multisensory Experiences) at the School of Engineering and Informatics, at the University of Sussex. She leads the Sussex Computer Human Interaction Lab, a research gro...

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Susan Hassler at SXSW

Susan Hassler


IEEE Spectrum

Susan Hassler began her publishing career at consumer magazines before focusing on science and technology. Specializing in startups and repositioning efforts, she was an editor at The Sciences maga...

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