2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Rethinking Healthcare Through Design Thinking

Monday, March 14
11:00AM - 12:00PM

JW Marriott
Room 203-204
110 E 2nd St

Design and Health have traditionally been odd bedfellows. Design is often thought of as an “aesthetic” discipline, whereas the healthcare industry is perceived to be as cold as it sounds. But the business of health is plagued by inefficiency and ineffectiveness, and design-thinking offers possibilities for addressing many of its difficulties. This panel will feature a nationally recognized health design leader to lay out the landscape of problems facing healthcare, and he will demonstrate how creativity and design can address - and have addressed - those challenges.

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Betsy Fields at SXSW

Betsy Fields

Sr Lead


Betsy Fields is a senior lead at IDEO London, and largely focused on IDEO's health & wellness portfolio. Her work has informed the design of a wide range of products, services, and experiences, ans...

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Stacey Chang at SXSW

Stacey Chang

Exec Dir

Design Institute for Health at the Dell Medical School

Stacey Chang serves as the Executive Director of the Design Institute for Health, a collaboration between the Dell Medical School and the College of Fine Arts at the University of Texas at Austin. ...

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