2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Connecting Through Story Meet Up

Sunday, March 13
12:30PM - 1:30PM

JW Marriott
Room 209
110 E 2nd St

Every great story has a strong hook… but the elements that make a story memorable and engaging are often missing, even in professional content.

The Hero’s Journey is an easy-to-follow 12-step literary device used to craft a great story… and fully engage readers and customers.

Whether you’re marketing a product, reporting a news story, writing a screenplay, or creating content for your blog, connection is key… and the Hero’s Journey can get you there.

Attendees will discuss the elements found in great stories told through a variety of media and how a brand or individual can tell their story in the most compelling way possible.

Hashtags: #sxsw


Diana Ceres at SXSW

Diana Ceres

Sr Editor

Greenleaf Book Group LLC

A self-proclaimed bookworm, Diana has been working in the publishing industry for 20 years and is passionate about helping others bring their stories to life. She uses her editorial and marketing e...

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