2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Breaking Beauty: Disruptive Technology and Cosmetics

Friday, March 11
5:00PM - 6:00PM

Westin Austin Downtown
Continental 3
310 E 5th ST


Technology is liberating women (and men) from 'the beauty myth.' As women have gained increased social power and prominence, expected adherence to standards of physical beauty has grown stronger for them. We’ve become obsessed with ‘the perfect beauty’ and trying to reach an impossible standard. Technology is smashing 'the beauty myth' by helping to empower women, making beauty more personal and allowing more diverse expressions of beauty in society. Although there is still a way to go, tech is playing a role in freeing women from 'the beauty myth' and empowering everyone to find their own individual beauty.

Hashtags: #sxsw #FutureFace


Adriana Coppola at SXSW

Adriana Coppola



Adriana is a Digital Innovation Strategist at SapientNitro, leading London's Beauty Strategy offering. She has consulted at a global level on brands such as Dove, L'Oreal, Nivea, TIGI, John Frieda,...

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