2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Dogfooding: It Won't Bite

Monday, March 14
3:30PM - 4:30PM

JW Marriott
Salon FGH
110 E 2nd St


In every agency where I've been lucky enough to manage and work alongside multidisciplinary teams, I've advocated the use of the processes we inflicted on our clients.

Running my own agency got me to thinking, really, what is Dogfooding? Is it a one-size-fits-all practice? Shouldn't it be baked in to what we’re doing? And if not, why are so many people doing it so very differently?

To Dogfood is both simple and complicated, it's a paradox.

This talk focusses on my own Dogfooding history, documenting successes and failures of this technique, provides industry-wide views on best practise, and some ideas on how not to get bitten.

Hashtags: #sxsw #dogfooding


Jonty Sharples at SXSW

Jonty Sharples

Co-Founder, CDO


I'm co-founder and CDO at Hactar; we work alongside organisations, fostering digital change - solving real world problems that deliver real world business growth.

I've been involved in the creat...

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