2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Design vs (Climate) Doubt: DesignThinking+SciComm

Sunday, March 13
11:00AM - 12:00PM

JW Marriott
Room 303-304
110 E 2nd St

From climate change to evolution, GMOs to nuclear power, the science community is on the defensive as shifting perceptions of authority and denial narratives undermine consensus. We often assume that people are misinformed: if we could just explain the facts clearly, then everyone would accept what we know to be true. Unfortunately, that’s not how science understanding works. Research consistently shows that simply giving people more information does not persuade them – it may even polarize them, depending on how that information threatens or affirms their social identity. This talk will illustrate the value of Design Thinking as a powerful weapon for combating science denial.

Hashtags: #sxsw #DTSciComm


Jennifer Briselli at SXSW

Jennifer Briselli

Managing Dir of Experience Design


Jen’s first love was science, but while earning her physics degree she fell in love with the challenge of communicating as much as she loved researching. She spent several years designing learning ...

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