Design vs (Climate) Doubt: DesignThinking+SciComm
Sunday, March 13
11:00AM - 12:00PM
110 E 2nd St
From climate change to evolution, GMOs to nuclear power, the science community is on the defensive as shifting perceptions of authority and denial narratives undermine consensus. We often assume that people are misinformed: if we could just explain the facts clearly, then everyone would accept what we know to be true. Unfortunately, that’s not how science understanding works. Research consistently shows that simply giving people more information does not persuade them – it may even polarize them, depending on how that information threatens or affirms their social identity. This talk will illustrate the value of Design Thinking as a powerful weapon for combating science denial.
Managing Dir of Experience Design
Jen’s first love was science, but while earning her physics degree she fell in love with the challenge of communicating as much as she loved researching. She spent several years designing learning ...Show the rest
Jen’s first love was science, but while earning her physics degree she fell in love with the challenge of communicating as much as she loved researching. She spent several years designing learning experiences as a physics teacher, then earned her Master of Design degree from Carnegie Mellon University and is now the managing director of experience design at Mad*Pow in Boston.
She considers herself a researcher, strategist, and storyteller, more than a problem solver, because she dislikes framing every design opportunity as a problem to be solved. Her design philosophy is less about solving people's problems for them, and more about building the tools, environments, and circumstances that enable people to improve their own lives.Hide the rest