2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Keeping the Buzz Going After the Crowd Goes Home

Friday, March 11
11:00AM - 12:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

The biggest off-field challenge for nearly every Olympic champion is to figure out how to remain relevant in the intervening years between sport's biggest quadrennial spectacle. A four-time gold medalist, Richards-Ross is aiming for a comeback after a tough 2015. In a year when women are expected to carry the US team, runner Sanya Richards-Ross is likely to become a fixture this summer. How can she capitalize on that fame after the flame goes out in Rio?

Hashtags: #sxsw #SXsports


Matthew Futterman

Sr Special Writer

The Wall Street Journal

Matthew Futterman is the lead sportswriter for the award-winning WSJ sports section. He began at the WSJ in 2008 after working at The Star-Ledger in New Jersey. His first book, The Big Win: Sports...

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Sanya Richards-Ross


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