2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Solving Big Problems with Big Hardware

Sunday, March 13
3:30PM - 4:30PM

Hilton Austin Downtown
Room 400-402
500 E 4th St


In an age of ever-shrinking consumer electronics and the proliferation of wearables, there are a handful of audacious companies looking to tackle some of humanity’s greatest challenges with “big hardware”. Humanitarian issues are rapidly increasing in size and scope, forcing innovators to consider new solutions to massive problems. To date, the only tool regularly used to combat these issues has been software, but often the most insurmountable challenges can only be addressed with physical solutions. Now more than ever, we need digital AND physical solutions working together at sizes that dwarf traditional consumer electronics. It's time for big hardware.

Hashtags: #sxsw #GoBig


Michael McDaniel



Michael McDaniel, founder and CEO of Reaction, has a passion for restoring humanity through meaningful design. He is a highly prized designer, strategist, and inventor whose work has been recognize...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo