2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Band:Smart: 50 Ideas to Make $100K More This Year

Wednesday, March 16
12:45PM - 1:45PM

Austin Convention Center
Artist Central in Ballroom E
531 E 4th St

Martin Atkins will offer tangible strategies and advice for independent bands and artists that will translate into $100,000 in additional revenue over the next year. From booking yourself, playing seven shows per week (instead of five), merchandising ideas and strategies, growing and leveraging a fan base, and touring more efficiently, Atkins’ advice embraces the uphill battle that everyone in the industry faces. Always true to his, “Welcome to the Music Business- You’re Fucked” mentality, you are rest-assured this session will make a strong impact on your bottom line.

In today's digitally-focused world, Atkins real-world advice has never been more relevant.

Hashtags: #sxsw


Martin Atkins at SXSW

Martin Atkins

Department Chair, Music Business

SAE Chicago

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 30+ years in the music business spans across genres and borders and industries.

He was a member of Pu...

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