@TwitterSports: The Power of Now
Saturday, March 12
11:00AM - 12:00PM
98 San Jacinto Blvd
Twitter is the premier second screen experience for fans while watching live sports on TV. But what are the most innovative ways those in the sports industry can engage their audience on Twitter as a compliment to live TV?
Danny Keens, Twitter’s Head of Sports Partnerships in North America, will sit down with Mashable Senior Sports Reporter Sam Laird to discuss how leagues, teams, athletes, media and brands can engage fans on Twitter during live events. Topics will include the evolution of native video on Twitter; Periscope/Vine best practices for sports; GIFs and Twitter's recent launch of Moments: https://blog.twitter.com/2015/moments-the-best-of-twitter-in-an-instant-0.
Head of Sports Partnerships North America
Danny oversees sports partnerships for Twitter in North America. Prior to his current role, he was Director of Media Partnerships in Australia overseeing the TV, music, sports, government and journ...Show the rest
Danny oversees sports partnerships for Twitter in North America. Prior to his current role, he was Director of Media Partnerships in Australia overseeing the TV, music, sports, government and journalism verticals. He also served as head of Twitter's global TV team, where he coordinated company strategy with international production houses and broadcasters.
Danny joined Twitter as a seasoned a TV producer with a passion for telling stories. For 15 years, he managed countless projects from innovative initial concept through the development process and into final production. As a producer for ESPN's "Sportscenter International" he worked with the world's leading broadcasters. More recently, he was a producer for the internationally renowned "60 Minutes" edition based in Australia.
Danny earned a B.A. degree in Television Production from Charles Sturt University. He is @DannyKeens on Twitter.Hide the rest