2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Taking it to the Streets: Digital Gets Physical

Tuesday, March 15
11:00AM - 12:00PM

Austin Convention Center
Room 6AB
531 E 4th St


As the Internet continues its evolution from the desktop and smartphones into spaces and things, the potential for digital advertising has expanded far beyond the web. With digital displays in public transit, wearables, and revolutionary urban-scale connectivity and advertising networks like LinkNYC, we’re moving towards the ubiquity of the Physical Web where app downloads won’t be required. This means there are new opportunities for engagement, creativity, and for the first time, data insights for the real world. We’ll explore how brands are moving to take advantage of these new platforms and how integrating digital into the urban streetscape can impact the overall city experience.

Hashtags: #sxsw


Dave Etherington at SXSW

Dave Etherington



Dave Etherington is the Chief Strategy Officer at Intersection, a new urban experience and technology company combining Titan and Control Group from a merger led by Google’s Sidewalk Labs. A key me...

Show the rest
John Moon at SXSW

John Moon

Dir of Data Strategy


As Director, Data Strategy at Annalect, John oversees the data strategy and structure for the Annalect Group within Omnicom. Leading the strategic initiatives for data, John works across multiple i...

Show the rest
Kenton Langstroth at SXSW

Kenton Langstroth

Dir of Partnerships

IPG Media Lab

Kenton leads the Partnerships team at the IPG Media Lab — the creative technology arm of Mediabrands, a think tank, proving ground, and change enabler that brings tomorrow’s media to market today. ...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo