With 12 years' experience working for other music industry organisations observing how it should – and in some cases should not – be done, in May 2010 Ben Allen went it alone and launched BAM! He is a recognised figure in the UK music industry and has provided music promotions consultancy for independent artists & labels, digital music platforms, festivals , lifestyle brands and represented bands at international level.

Prior to BAM! Ben worked for and independent music PR company, Virgin EMI Records, Universal Music Group and marketing roles with start-up initiatives.

Successful marketing and PR campaigns for: Hop Farm Festival, Cornbury Festival, Benicassim Festival (Spain), Reeperbahn Festival (Hamburg) and artists like Deadmau5, Unicorn Kid and DJ Louie Vega, Keane, Sugababes, Kelis, Air, Jamie T, Bryan Ferry, Willy Mason, The Spinto Band, The Bees, Rolan Bolan, The Parlotones, Imelda May, Nell Bryden and one or two more.

Sacha spent her formative years working in a record store. She then moved from Toronto to Montreal and received her B.A. in Political Science. Soon after, she began booking shows and working at a band merchandise company, The Cardboard Box Project, as their Marketing Coordinator. Returning to Toronto for a certificate in Publicity and Public Relations from the University of Toronto, she began her career as a publicist working with major festivals through her role at Planet3 Communications and later with a slew of local indie labels under her own freelance public relations banner. Two years after joining Team AB, Sacha leads the public relations team and projects for a wide range of clients including Festival d'ete de Quebec, Canadian Music Week, PledgeMusic, and more.