2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Music + Social Commerce: Connect, Engage, Amplify

Saturday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 17A
531 E 4th St

Music now moves at the speed of social media. Bands are able to connect directly with fans, and the voice of the fan is amplified. Integrating commerce into this experience is a powerful way for bands to more closely connect with fans and unlock new revenue streams.

Rather than selling merchandise only at concerts, bands are now able to create, market and sell limited-edition custom apparel on an always-on basis. Fans can express themselves. Bands can create small-batch t-shirts for specific shows -- or just because.

This panel, moderated by upcoming artist David Wurgler, will feature social media, merchandise and ecommerce experts sharing tangible tips for making merch work.

Hashtags: #sxsw #musicmerch


David Wurgler

Lead Vocals

My Brothers & I

David Wurgler is lead vocals for My Brothers & I, a band that has been called both "Northwest soul" and "indie pop." Live Sessions is the band's debut E.P. Full of infectious rhythms and grooves,...

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Doug Scott at SXSW

Doug Scott

CMO & Head of Artist Rel


Doug Scott is esponsible for building BandPage's awareness and adoption with artists, partners and music fans everywhere. Over 500,00 bands use BandPage to reach more fans.

Jonathan Azu at SXSW

Jonathan Azu


Red Light Management

Jonathan Azu is General Manager & Executive Vice President of Red Light Management, an innovative artist management company with offices in New York, Los Angeles, Charlottesville, Nashville, Atlant...

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Stu Smith at SXSW

Stu Smith

Head of Music & Ent

Teespring LLC

Stu Smith, originally from Chicago, is Teespring's Head of Music. Stu has spent the majority of his career working at the intersection of music and technology, focused on artist empowerment and in...

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