2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Nudges: Tiny Pushes that Influence User Behavior

Sunday, March 13
3:30PM - 5:30PM

Hilton Austin Downtown
Room 412
500 E 4th St


The value of design has brought about what some call “The Age of Experience” or “The Golden Age of Design.” As the power of great design achieves prominence, we designers should all remember: with great power comes great responsibility. In this workshop, we’ll explore Nudges, the ability to influence use behavior for good or ill. To “nudge” an audience in a particular direction, flows from a common UX aptitude: the ability to understand the rationale behind users’ decision-making. Join us as we also unveil the latest addition to the IBM Design Language, a catalog of UX patterns that aim to enhance user experience, quantify the value of design, and improve the business value of a product.


Hashtags: #sxsw #IBMdesign


Devin O'Bryan at SXSW

Devin O'Bryan

Internship Program Lead Maelstrom


I am an educator/designer who got his start at a printing press, grew to love working with the tactile processes of screenprinting and printmaking, and then realized that it can all tie together in...

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Russell Parrish at SXSW

Russell Parrish

UX Designer


User experience designer that takes difficult business problems and creates simple, easy to use mobile apps through; design thinking, user research, rapid prototyping and data analytics.

After w...

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