2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

No CTO, No Problem: Building A Non-Technical MVP

Saturday, March 12
3:30PM - 4:30PM

Hilton Austin Downtown
Room 400-402
500 E 4th St


Non-technical entrepreneurs often hold themselves back once they've got an idea, because they feel like recruiting a CTO to build the proof of concept is essential. This session will debunk the myth that tech startups must start with a technical product.

Entrepreneurs Fernando Leon and Erica Swallow will share their experiences with building and launching non-technical minimal viable products (MVPs), introducing the audience to tools and resources for getting starting. Investor Stephanie Weiner will bring the venture capitalist perspective to the panel, showcasing that it's possible to raise capital with a non-technical MVP, while storyteller John Hazard moderates the conversation.

Hashtags: #sxsw #nontechMVP


Erica Swallow at SXSW

Erica Swallow

VP of Product

Noble Impact

Erica Swallow is a status quo wrecker, currently helping reimagine America’s education system as VP of Product at Noble Impact, an Arkansas-based social enterprise that aims to provide every studen...

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Fernando Leon at SXSW

Fernando Leon


fruitkit/Reaktor Ventures

Colombian entrepreneur Fernando Leon lives in Finland, where he co-founded fruit-by-subscription service Fruitkit. He also serves as mentor at early-stage investment fund Reaktor Ventures.


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John Hazard

Dir of Contently Studio


Stephanie Weiner at SXSW

Stephanie Weiner

Venture Capitalist

Bain Capital Ventures


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