2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Ultimate Empathy Machine: 360 Storytelling in VR

Monday, March 14
2:00PM - 3:00PM

Austin Convention Center
Room 9ABC
531 E 4th St


The VR industry has seen explosive growth over the past couple of years, with companies like Oculus and Valve consumer VR headsets in 2016. While there a number of companies are tackling the VR hardware problem, there simply isn't enough content to support all of these devices. 360 video is an efficient and effective way to create content for VR, and we're seeing a new medium for storytelling emerge before our eyes. Join our panel of VR storytelling pioneers as we discuss the advantages, challenges, tradeoffs and techniques of working in this new medium. Hear from our successes and failures so that you may leave inspired to succeed in this new medium.

Hashtags: #sxsw #vrstories


Andrey Doronichev at SXSW

Andrey Doronichev

Prod Mgr for VR Apps


I’m a software product guy. I lead the Product Management team for VR software at Google.

I grew up in Moscow, founded a mobile content company, decided to leave Russia, sold the company, packed...

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Austin Mace at SXSW

Austin Mace

CEO & Founder


Austin Mace is CEO & founder of SubVRsive, an Austin TX based startup specializing in telling stories in virtual reality. Austin has pioneered new ways of telling stories in VR, creating the worlds...

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Jim Geduldick

Cinema, Broadcast & Photo Marketing Mgr at GoPro



Sarah Hill at SXSW

Sarah Hill

Chief Storyteller

Story Up Studios VR

Chief Storyteller & Founder, StoryUP VR. Former interactive news anchor at KOMU-TV with more than 20 years in broadcasting. StoryUP is a VR Journalism startup supported by a separate brand studio t...

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