Creating Original Music for Brands
More brands are commissioning artists to write and record original music for their campaigns than ever before. It's becoming a valuable income and exposure resource for artists/composers who have the interest and capability to write music on demand. How do you get into this universe? The panel, comprised of a major ad agency music producer, successful artist/composer and a music publisher hosted by an industry moderator will share insights into the opportunity and how to engage. Topics will include developing relationships with music buyers, project process and timelines, licensing for commercials/branded content, royalties, union/non-union and a discussion on sound-a-likes along with Q&A.
Presenters
Steve Knill
EVP Music & Ent
GMR Marketing
STEVE KNILL
EVP Music & Entertainment, GMR Marketing
As EVP of Music & Entertainment at GMR Marketing, Knill leads a global team in developing new programs with brand and agency clients. St...
Show the restPaul Blair
Producer/DJ
DJ White Shadow
Mary Kate Melnick
Dir of Creative Licensing
Words & Music
Mary Kate got her start in licensing in 2009 at The Beggars Group. She later served as Vice President at Lip Sync Music for four years. In 2014 she moved to Nashville, TN to build the creative lice...
Show the restDaniel Kuypers
Dir of Music
Energy BBDO
After years as an independent artist, running a record label/ distributor/ studio, I joined the inaugural team at Music Dealers and helped build the company to a powerful player in the music conten...
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