2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Music in Trailers: How Music Drives Film Marketing

Tuesday, March 15
12:30PM - 1:30PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

Music does lots of heavy lifting in trailers. Whether it’s fuzzed-out bass, pulsing while the villain slow walks toward the camera, or a familiar pop song with happy lyrics to engage kids and parents alike, it’s the music that stirs the emotions of the audience, whipping them into a ticket-buying frenzy.

What is it about certain songs that make them work in Film marketing? From finding the perfect needle in a hay stack, to creating a new composition from blank slate, how does music make it to the finish line? Why do they use so many covers?

The panel will help shed some light on the magic ingredients that music supervisors are listening for, and which composers strive to create.

Hashtags: #sxsw


Dan Silver at SXSW

Dan Silver

VP of Creative

RipTide Music

Dan Silver, VP of Creative and Sr. Music Producer, oversees creative operations and marketing at RipTide Music. From running RipTide’s studio to lead client creative liaison for the Advertising, Fi...

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John Hanson at SXSW

John Hanson


Confidential Music

I have been writing music in LA for over 10 years. I began composing for trailers at Immediate Music and started my own custom music house, Confidential Music, in 2012. My work can be heard in trai...

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Maura Duval Griffin at SXSW

Maura Duval Griffin

Business Dev/Music Licensing - Independent Music Supervisor

Audio Machine

After over a decade working as a music supervisor for the marketing campaigns for some of the top-grossing films from Fox, Universal, Warner Bros, and Disney and others, I joined the team at acclai...

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Toddrick Spalding at SXSW

Toddrick Spalding

Dir of Music

Mob Scene Creative+Productions

Toddrick Spalding is the Director of Music at Mob Scene Creative + Productions, overseeing the agency’s Music Department and leading music creative for Theatrical Marketing. Over the course of his ...

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