2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Social Media Campaigns for Multicultural Niches

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 10B
531 E 4th St

The panel will take a linear and hopefully, organized approach to communicating contemporary tactics that are popular and efficient in developing social media campaigns for African-Americans, Hispanics, Asian-Americans, Interracial, and LGBT audiences.

Hashtags: #sxsw


Carl Williams at SXSW

Carl Williams

Founder/Digital Content Strategist

DJ Carl Entertainment LLC

Carl is a Sr. Content/Digital Marketing Strategist. He is a 4x-Webby Judge, has two podcasts on iTunes, and graduated from Penn State University with a Bachelor and Masters degree. Many clients inc...

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Erin Crawford at SXSW

Erin Crawford

SVP Ent & GM

Nielsen Entertainment

Erin Crawford is the SVP Entertainment and General Manager for Nielsen Music.

Kathryn Hamm at SXSW

Kathryn Hamm



Wedding innovator, Kathryn Hamm, is the Publisher of GayWeddings.com, the leading online boutique and resource dedicated to serving same-sex couples since 1999, and an Education Expert for WeddingW...

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Malika Quemerais at SXSW

Malika Quemerais

Strategic Partnerships Mgr, Music


Malika Quemerais leads Music Partnerships for Facebook and Instagram out of Los Angeles, CA. Ms. Quemerais has spent her career working with artists to develop innovative and impactful ways to conn...

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Nate Auerbach at SXSW

Nate Auerbach

Head of Music


Nate Auerbach is the head of music strategy and outreach at Tumblr, where he works closely with the artist and music community to help them engage their audiences and bring more exceptional content...

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