2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How Mobile Screens Drive Multiculturals to the Big

Monday, March 14
5:00PM - 6:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

African Americans and US Hispanics flex significant box office clout. In fact they accounted for more than 35% in movie ticket sales in 2014. What's the most effective way to reach these moviegoers? According to a recent study, these two audiences spend more time on mobile devices and social media via mobile than any other group, providing a strong channel for advertisers to connect and engage. Come hear from leaders at STX Entertainment and Facebook on several recent box office successes that effectively leveraged mobile to drive multicultural audiences to theaters.

Hashtags: #sxsw


Amy Elkins

Head of Media & Mktg Innovation

STX Entertainment

Rene Barasoain

US Industry Mgr, Multicultural


Rene Barasoain is the US Multicultural Industry Manager at Facebook. With over 14 years of sales and marketing experience, he joined the company in 2013 to help lead Facebook's Multicultural initia...

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