2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Radio Re-tuned For The Music Ecosystem

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 9BC
531 E 4th St

Radio is evolving to respond to the dynamic and fragmented multi-media landscape impacting the music business. This panel will discuss the combined power of radio and new platforms as tools used to launch and sustain artists, reach passionate fans and sell music. Discover the ingredients for success, from capitalizing on social followers, to creating original video content, to connecting with audiences in memorable live performances. This panel will look at the strategies and innovations being created by radio networks, labels, artist management, and promoters, as they come together to build their collective businesses.

Hashtags: #sxsw


Billy Mann at SXSW

Billy Mann


Manncom Cree8iV Partners

Billy Mann is a Grammy-nominated multi-platinum hit songwriter, producer, artist, executive and entrepreneur. Mann’s discography includes P!nk, Cher, Sting, John Legend, Take That, Kelly Rowland, H...

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Cathy Applefeld Olson at SXSW

Cathy Applefeld Olson


Billboard/Cynopsis Media

Cathy Applefeld Olson is an editor and writer who has focused on the music and television industries for more than 20 years. She’s a longtime contributor to Billboard, covering news, trends, artist...

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Joe Belliotti

The Coca-Cola Company

Michael Easterlin at SXSW

Michael Easterlin


Fueled By Ramen/Roadrunner Records

An 11-year veteran of the Warner Music group, Mike Easterlin joined Lava/Atlantic as SVP of Promotion in 2005 before moving to Fueled By Ramen (FBR) and Roadrunner in 2012. Easterlin, who served as...

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Phil Guerini at SXSW

Phil Guerini

VP Music Strategy Disney Channels Worldwide & GM

Radio Disney

Phil Guerini is Vice President, Music Strategy, Disney Channels Worldwide and General Manager, Radio Disney Networks. He oversees the music strategy of the DCWW networks, including Disney Channel, ...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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