2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Back From the Dead: Is Rock & Roll on Life Support

Wednesday, March 16
2:00PM - 3:00PM

Austin Convention Center
Room 10C
531 E 4th St

Media and industry executives discuss the trend of rock, hard rock and metal being sidelined as a genre, rock radio stations closing shop, market share down, big names getting old and tired, and nothing new on the horizon. What will happen when the old guard dies and we are left with Shinedown? The truly great eras of Rock and Roll have been defined by great change, birth of Metal, Hardcore and Punk, Grunge, Nu Metal and now? We have passed the decade bridge with nothing to catapult the genre forward, is rock music capable of breathing on its own? Or is it time to buy the headstone?

Hashtags: #sxsw


Chuck Loesch at SXSW

Chuck Loesch

Program Dir

Emmis Austin Radio

Program director for all metal radio HD channel in Austin and the host of the MetalSucks Podcast, Chuck has been working the trenches of radio and the industry for over 15 years.

David Rath at SXSW

David Rath

Sr VP of A&R

Roadrunner Records

Following a career as an artist in a metal band signed to Columbia Records in the 1980's, David Rath worked in artist management and eventually took the reigns at the Philadelphia Music Conference ...

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Jason McMaster at SXSW

Jason McMaster


Broken Teeth/Ignitor

LA Lloyd at SXSW

LA Lloyd

Program Dir/Host

Emmis Austin Radio

RADIO. It's what LA Lloyd does! After graduating from Western Carolina University, Lloyd began his professional career in Myrtle Beach, SC at WKZQ. Later, he was one of the original DJs on Wave ...

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