2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Future of Cool: Predicting What’s Next in Fashion

Monday, March 14
5:00PM - 6:00PM

Austin Convention Center
Room 8ABC
531 E 4th St


Delivery drones, IoT & Princess Charlotte's latest outfit. Double Denim? Cool factors change on the daily: how can tech help us predict what’s next in fashion? ThoughtWorks Retail Consultant Rachel Brooks will moderate a vibrant panel with Google’s Fashion Data Scientist Olivier Zimmer; founder of Shoptelligence Laura Khoury; & Product Manager for Zappos Kandis Yoakum on how retailers can use data to deduce impactful trends, empower design teams & influence buyers, designers, marketers & distribution professionals. We’ll also look at the best ways for brands to predict their customers' future considerations by moving beyond purchase history & using data to serve shoppers effectively.

Hashtags: #sxsw #FutureCool


Kandis Yoakum at SXSW

Kandis Yoakum

Prod Mgr


Kandis is an associate product manager at Zappos. She joined the Zappos family in 2010, and led a customer loyalty team before moving into her current role with the Labs team. Kandis works to deve...

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Laura Khoury at SXSW

Laura Khoury

Founder & CEO


Laura is the CEO of Shoptelligence, a dynamic personalization engine that offers ensemble recommendations using artificial intelligence for Unified Commerce. She began her career at Accenture and ...

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Olivier Zimmer at SXSW

Olivier Zimmer

Fashion Data Scientist


Olivier Zimmer has been at Google for 7 years. He joined the New York office as an Analytical Lead for the Fashion & Luxury industry where he published the first Google Fashion Trends report which ...

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Rachel Brooks at SXSW

Rachel Brooks

Retail & Prod Strategist


Rachel Brooks is a digital product leader at ThoughtWorks Retail with a focus on fashion, manufacturing and IoT. She develops and leads product teams at enterprise organizations, agencies and start...

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