2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Radio 411 - Do's & Don'ts of Getting Radio Airplay

Friday, March 18
3:30PM - 4:30PM

Austin Convention Center
Room 13AB
531 E 4th St


Nothing can beat the exposure that radio can offer, this is the reason artists are still asking, “How do I get played on the radio?” But what does “radio” even mean these days?

There are many outlets for music listening, such as commercial terrestrial radio, college, indie, non-profit, and community stations, satellite and internet radio, and the kind of customizable, interactive listening experiences enabled by sites like Pandora.com.

Most artists and labels don't understand the typical day of a radio programmer (aircheck sessions, scheduling, staff management meetings, etc.) or how we discover the hottest new songs or how to submit your product to us when we receive songs all day.

Hashtags: #sxsw


Beata Murphy at SXSW

Beata Murphy


iHeart Media

Damon Williams at SXSW

Damon Williams

SVP of Programming Strategy

Music Choice

Maurice Rivera at SXSW

Maurice Rivera

Mktg Dir

Flinn Broadcasting Corp

I have over 20 years of experience in marketing, for broadcast media, as well as a deep knowledge of, and passion for, all things digital and social media. I offer clients expertise in emerging tec...

Show the rest
Vonn Butler at SXSW

Vonn Butler

Head of Digital & Content

GTM/Snake Nation

Head of Content and Digital at GTMcentral.com app creator, ad geek, foodie, political junkie, observer, and nightlife curator.


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo