2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Everything You Think About A/B Testing Is Wrong

Saturday, March 12
3:30PM - 4:30PM

Hilton Austin Downtown
Salon G
500 E 4th St


Everything you've learned about A/B Testing is based on the fundamentally flawed belief that there's one right answer. But the era of mass-market, one-right-answers is over. A/B Testing is our most valuable tool in the battle to create a more engaging web. But our strategy is broken. Don't worry, we can gain a better understanding of our users with a little data science. And we can reinvent A/B Testing... I will show you how.
At Civis Analytics, we specialize in Data Science. From here, we can clearly see that all people are not the same. So why are A/B Tests designed to search for a single solution? In this session I'll show you where A/B Testing is headed next. See you in Austin!

Hashtags: #sxsw #ABTestSX


Dan Chuparkoff at SXSW

Dan Chuparkoff

VP of Prod

Civis Analytics

Product manager, growth-hacker, & innovative software development leader at Civis Analytics in Chicago. I am a software-delivery geek, keynote-speaker, collaboration master, agile project manager, ...

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