Björn Jeffery is the CEO and co-founder of Toca Boca, a play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 30 apps that have been downloaded in 215 countries worldwide. With over 100 million total downloads to date, Toca Boca apps focus on stimulating kids’ imagination so that they can play and have fun in a safe digital environment.

Prior to starting Toca Boca, Jeffery was Director of Future Media & Technology at Bonnier Research & Development, where he was responsible for global research and analysis regarding consumer behavior and strategic shifts in technology. Before Bonnier, Jeffery was CEO of the strategic web agency Good Old, founder of men’s fashion site Manolo.se, and a journalist for Swedish outlets Göteborgs-Posten and SVT (Swedish National Television).

With offices in San Francisco, Stockholm and New York, Toca Boca is part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media.

In 2014 Björn became a father for the first time when his daughter Miranda was born.

Lisa Guernsey is deputy director of the Education Policy Program and director of the Learning Technologies Project at New America. She leads teams of writers and analysts to tell stories, translate research, examine policies, and generate ideas for new approaches to help disadvantaged students succeed. Prior to her work at New America, Lisa worked as a staff writer at The New York Times and The Chronicle of Higher Education and has contributed to several other national publications, including The Atlantic, The Washington Post, Newsweek, Time, Slate, and USA TODAY. She is co-author with Michael H. Levine of Tap, Click, Read: Growing Readers in a World of Screens (Jossey-Bass, 2015) and author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child (Basic Books, 2012). She won a 2012 gold Eddie magazine award for a School Library Journal article on e-books and has served on several national advisory committees on early education, including the Institute of Medicine's Committee on the Science of Children Birth To Age 8. Lisa holds a master’s in English/American studies and a bachelor’s degree in English from the University of Virginia. Lisa lives in Alexandria, Virginia with her two daughters. She is on Twitter @LisaGuernsey.