2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How Radio is Shaping the New 'Entertain Me' Button

Thursday, March 17
3:30PM - 4:30PM

Austin Convention Center
Room 9BC
531 E 4th St


The now proven consumer demand for ‘interactive’ or ‘smart’ radio is dependent on 3 components; technology that is easy to use, content that is easy to find and a platform that is accessible anywhere. This panel will focus on how these components are evolving together. What is the hardware most capable of supplying a superior radio experience? Moreover, what programming style can truly capture and keep the attention of the global and extremely fickle mass media consumer? Join this panel of experts for a discussion on how ‘smart radio’ is mastering easy-to-use music discovery across devices, and how digital music services are offering up the elusive ‘entertain me’ button at scale.

Hashtags: #sxsw #smartradio


Kevin Straley at SXSW

Kevin Straley

VP of Programming


Larry Marcus at SXSW

Larry Marcus

Managing Dir

Walden Venture Capital

@larrymarcus is a Managing Director at San Francisco based Walden Venture Capital, Sprout Stage™ Investors, founded in the mid 70's. The firm's focus is on Digital Media and Cloud Services. He was...

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Nico Perez at SXSW

Nico Perez



Mixcloud Cofounder

Simon Cole at SXSW

Simon Cole



Simon brings 25 years of executive leadership to 7digital, having led UBC Media as a public company for over a decade. After studying Drama at Manchester University, Simon joined the BBC for his i...

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